HAND BUILT RODS
in Gwinn, Michigan since 2017
Our spinning rods have been developed, refined with, and trusted by pro walleye and bass anglers, the top fishing guides of the Great Lakes and the best customers in the world.
With over 350,000 customizable combinations, you can build your new rod to your exact specifications. Choose your rod length & action, thread color, handle type and style, even add your name with a custom sticker.
All rods are hand built by our team in Gwinn, Michigan, in the heart of the U.P., and we look forward to getting started on yours.
As Seen on
5.0 ⭐⭐⭐⭐⭐
THE BLANK
We start with super high strength to sensitivity ratio, high modulus Toray carbon fiber blanks.
And we finish with two coats of slow-curing epoxy and 24 hours of drying on our rotating racks to ensure a flawless finish.
THE THREAD
We hand tie our stainless steel guides with thread and trim thread ensuring maximum sensitivity with numerous color options.
Purple Thread Wraps
Metallic Gold Trim Thread
Black Thread Wraps
Metallic Red Trim Thread
White Thread Wraps
Metallic Silver Trim Thread
Purple Thread Wraps
Metallic Blue Trim Thread
Black Thread Wraps
Neon Orange Trim Thread
White Thread Wraps
Metallic Gold Trim Thread
THE HANDLE
Our hand-shaped Portuguese cork grips finish beautifully and provide exceptional sensitivity. We also offer a more lightweight true feel MAGS grip.
All reel seats are built with a premium, matte finish soft touch reel seat with a carbon fiber insert.
Black MAGS Grip
Split Grip
White MAGS Grip
Split Grip
Light Mix Cork
Split Grip
Light Mix Cork
Standard Grip
Medium Mix Cork
Standard Grip
Dark Mix Cork
Standard Grip
Black MAGS Grip
Standard Grip
THE LOGO
Choose between 6 logo colors, including a USA flag, metallic silver or gold, and neon green or orange.
White MAGS Logo
Silver MAGS Logo
USA MAGS Logo
Gold MAGS Logo
Neon Green MAGS Logo
MORE CUSTOMIZATIONS
Include a custom name or nickname sticker, or see some other customizations. Add these in the "notes for the builder" section.
If you have something extra custom, feel free to send us a message, stop by the shop or give us a call.
U.P. Sticker
Alternating Cork Handle
Twist Wraps
Twist Trim
Pinstripe Trim
ENTER TO WIN
a Free Rod
This month, instead of giving away a rod, the winner will build their own custom spinning rod.
Just enter your email below and you'll be automatically entered into all of our giveaways.
Our next winner will be randomly selected at the end of the month and will notified by email. Limit one entry per person.
SPRING 2024
Custom Rods
Custom open water rods currently have a build time of 10-14 days and will be at your door in under 3 weeks.
SPRING 2023
Pre-Built Rods
These rods ship out ASAP and are made with the same high quality components as our custom builds
TRY A ROD
in Person
Stop by our facilities in the Upper Peninsula. We're located at 65 M-35, Gwinn, MI 49841 or give us a call at (906) 251-1778 if you have any questions or want to work on something super-custom.
We're also proud to be at the following retailers.
REVIEWS
From the Best Customers in the World
As Seen on
4.9 ⭐⭐⭐⭐⭐