HAND BUILT RODS

in Gwinn, Michigan since 2017

THE BRAND NEW

5'10 VERTICAL JIGGING ROD

We introduced our all new 5'10 vertical jigging rods at the Ultimate Fishing Show in Novi.

We've been developing this over the past year to be fished specifically on the Detroit River, or in deeper waters with current, and we're excited to finally get them in your hands.

Custom Spinning

Start Customizing

Custom Float

Start Customizing

Custom Panfish

Start Customizing

Custom 4 PIECE Travel

Start Customizing

CUSTOM BUILDS

Summer 2024

Custom rods currently have a build time of 14-17 days and will be at your door in about 3 weeks.

Custom Spinning

Walleye / Bass

Start Customizing

Custom Casting

Bass / Multi-Species

Start Customizing

Custom Float

Salmon / Steelhead

Start Customizing

Custom Panfish

Panfish / Perch

Start Customizing

Custom 4 PIECE Travel

Panfish / Bass / Multi-species

Start Customizing

Custom Power Noodle

ICE Panfish / Multi-Species

Start Customizing

Custom Carbon

ICE Panfish / Walleye / Lake Trout

Start Customizing

Custom Spinning

Start Customizing

Custom Float

Start Customizing

Custom Panfish

Start Customizing

Custom 4 PIECE Travel

Start Customizing

ENTER TO WIN

a Free Rod

This month, instead of giving away a rod, the winner will build their own custom power noodle. Just enter your email below and you'll be automatically entered into all of our giveaways.

Our next winner will be randomly selected on 7/31/24 and will be notified by email. Limit one entry per person.

Custom Spinning

Start Customizing

Custom Float

Start Customizing

Custom Panfish

Start Customizing

Custom 4 PIECE Travel

Start Customizing

PRE-BUILTS

Summer 2024

These rods ship out ASAP and are made with the same high quality components as our custom builds.

spinning-prebuilt_may-24_hp.jpg__PID:4afca846-9ecd-4dc0-b23d-ecb10b3ade8c

PRE-BUILT SPINNING

Walleye / Bass

Shop Now

PRE-BUILT CASTING

Bass / Multi-Species

Shop Now
mags_trolling-series_vertical.jpg__PID:4a4ee13f-2122-45f3-9308-71b1588357fc

PRE-BUILT TROLLING

Walleye / Multi-Species

Shop Now

PRE-BUILT FLOAT

Salmon / Steelhead

Shop Now
panfish-prebuilt_may-24_hp.jpg__PID:a1604afc-a846-4ecd-adc0-323decb10b3a

PRE-BUILT PANFISH

Panfish / Perch

Shop Now

PRE-BUILT BROOK TROUT

Brook Trout

Shop Now
trout-prebuilt_may-24_hp.jpg__PID:fef4a160-4afc-4846-9ecd-edc0323decb1

PRE-BUILT JIGGING

Lake Trout

Shop Now
travel-prebuilt_may-24.jpg__PID:8d34fef4-a160-4afc-a846-9ecdedc0323d

PRE-BUILT 4 PIECE Travel

Panfish / Bass / Multi-species

Shop Now
mags_jaw-jacker_homepage.jpg__PID:76459562-9b0d-4ce1-9ad8-d93608a0aa7c

AUTOMATIC / JAW JACKER

Available in Limited Quantities

Shop Now

ESKIMO X MAGS

Ice Fishing Rods

Shop Now
mags_usa_vertical.jpg__PID:8331f70d-5a49-462e-aeba-382ded15a253

USA Power NOODLE

Supporting D.J. Jacobetti Veteran Homes

Shop Now

PINK POWER NOODLE

Supporting U.P. Pink Power

Shop Now

CARBON ICE ROD

Panfish / Walleye / Lake Trout

Shop Now

POWER NOODLE

Panfish / Multi-Species

Shop Now

Custom Spinning

Start Customizing

Custom Float

Start Customizing

Custom Panfish

Start Customizing

Custom 4 PIECE Travel

Start Customizing

TRY A ROD

in Person

Stop by our facilities in the Upper Peninsula. We're located at 65 M-35, Gwinn, MI 49841 or give us a call at (906) 251-1778 if you have any questions or want to work on something super-custom.

We're also proud to be at the following retailers.

mags_team-photo_dec-2023.jpg__PID:1f4a94cc-345c-4be9-934c-9910c134825c

REVIEWS

From the Best Customers in the World

gallery + allProductReviews