Hand Built Rods in Gwinn, Michigan

Since 2017

Hand Built Rods in Gwinn, Michigan

Since 2017

How it Works

Select your base rod by species (or purchase a pre-built rod which will ship in 1-3 days).

Start customizing your length, thread color, cork, guides, reel seat and more. Give us a call or send us an email if you'd like any help along the way.

We'll start hand building your custom rod, which will be ready and at your door in 3-4 weeks.

Select your base rod by species (or purchase a pre-built rod which will ship in 1-3 days).

Start customizing your length, thread color, cork, guides, reel seat and more. Give us a call or send us an email if you'd like any help along the way.

We'll start hand building your custom rod, which will be ready and at your door in 3-4 weeks.

Limited Edition

32" Pink Power Noodle

We are proud to partner with U.P. Pink Power in our first of many limited edition custom builds that help support local organizations who improve our communities.

We will be donating $10 for every Limited Edition Pink Power Noodle sold through the end of October or until we are sold out!

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Badass Builds of the Week

Ice Rods

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Save 20% on Pre-Built Rods

We're starting our biggest sale of the year early!

Use code H2H at checkout

Good Luck to MAGS Sponsors Jesse Brady, Marianne Huskey and Justin Schneider in this week's
Head2Head Fishing Pro Walleye Series Tournament on Lake McConaughy


Save 20% on Pre-Built Rods

We're starting our biggest sale of the year early!

Use code H2H at checkout

Good Luck to MAGS Sponsors Jesse Brady, Marianne Huskey and Justin Schneider in this week's Head2Head Fishing Pro Walleye Series Tournament on Lake McConaughy

Ice Rod Giveaway

Even though it's October and we're still chasing bass with our new bass casting rods and salmon as their coming into the rivers on our float rods, we're always getting ready for the next season.

So we're going to do a few giveaways between now and when the ice freezes over on some of our most popular models. As soon as you enter this giveaway (with your email address below), you'll be automatically entered into all our giveaways through the rest of the year.

36" Carbon Medium

Our most diverse rod blank. Great for inland walleye, Great Lakes white fish, splake, medium spoons and jigging raps.

Featuring a custom medium mix cork in a standard grip.

Hand built in Gwinn, Michigan since 2017.

Enter your email address to enter the giveaway. The winner will be randomly selected on 10/1 and will be notified by email. Limit one entry per person.

Introducing: Brand New

BASS CASTING RODS

Introducing: Brand New

BASS CASTING RODS

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Summer 2021

Top Selling Custom Rods

Custom Walleye Rods - Mags Custom Rods
Custom Walleye Rods - Mags Custom Rods
Custom Walleye Rods - Mags Custom Rods
Custom Walleye Rods - Mags Custom Rods
Custom Walleye Rods - Mags Custom Rods
Custom Walleye Rods - Mags Custom Rods

Custom Walleye Rods

$209.99
Start Customizing
Custom Float Build - Mags Custom Rods
Custom Float Build - Mags Custom Rods
Custom Float Build - Mags Custom Rods
Custom Float Build - Mags Custom Rods
Custom Float Build - Mags Custom Rods
Custom Float Build - Mags Custom Rods
Custom Float Build - Mags Custom Rods
Custom Float Build - Mags Custom Rods

Custom Float Build

$135.00
Start Customizing
Custom Panfish Rods - Mags Custom Rods
Custom Panfish Rods - Mags Custom Rods
Custom Panfish Rods - Mags Custom Rods
Custom Panfish Rods - Mags Custom Rods
Custom Panfish Rods - Mags Custom Rods
Custom Panfish Rods - Mags Custom Rods

Custom Panfish Rods

$149.99
Start Customizing

Summer 2021

Top Selling Pre-Built Rods

Walleye/Bass Pre-Built Rod - Mags Custom Rods
Walleye/Bass Pre-Built Rod - Mags Custom Rods

Walleye/Bass Pre-Built Rod

$219.00
Shop Now
Lake Trout/Salmon Jigging Rod - Mags Custom Rods
Lake Trout/Salmon Jigging Rod - Mags Custom Rods

Lake Trout/Salmon Jigging Rod

$244.99
Shop Now
Steelhead/Salmon Float Rod - Mags Custom Rods
Steelhead/Salmon Float Rod - Mags Custom Rods

Steelhead/Salmon Float Rod

$374.99
Shop Now

Summer 2021

New Rods to the Shop

Bass Casting Pre-Built Rod - Mags Custom Rods
Bass Casting Pre-Built Rod - Mags Custom Rods
Bass Casting Pre-Built Rod - Mags Custom Rods

Bass Casting Pre-Built Rod

$229.00
Shop Now
Brook Trout Pre-Built Rod - Mags Custom Rods
Brook Trout Pre-Built Rod - Mags Custom Rods

Brook Trout Pre-Built Rod

$149.00
Shop Now
Travel Pre-Built Rod - Mags Custom Rods
Travel Pre-Built Rod - Mags Custom Rods
Travel Pre-Built Rod - Mags Custom Rods
Travel Pre-Built Rod - Mags Custom Rods

Travel Pre-Built Rod

$169.00
Shop Now

What Some of Our 5,000+ Customers Are Saying

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Nothing beats the 34” Medium fast mag stick for walleyes! Most sensitive rod I’ve ever picked up. Highly recommend. Best rod as far as quality, durability and sensitivity. Pat makes a great product.

Tyler

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Great rods, felt even the littlest perch bite in 35 feet of water.

Lee

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Mags custom rods are quality built one at a time. Pat builds each fishing rod personally and takes great pride in the craftsmanship and quality of each build. Pat spends a lot of time on the water chasing giant lake trout, trophy walleye’s, monster smallmouth bass, steelhead knowing quality rods and how they should perform. 

Lonny

Also Available At These Retailers

hand built in

Gwinn, Michigan

Mags Custom Rods was founded in 2017 by Pat Magdaleno. After finishing a professional MMA career with a 7-0-0 record he decided to hang up the gloves and transferred that focus and discipline into rod building.

hand built in

Gwinn, Michigan

Mags Custom Rods was founded in 2017 by Pat Magdaleno. After finishing a professional MMA career with a 7-0-0 record he decided to hang up the gloves and transferred that focus and discipline into rod building.

Have Any Questions?

If you have any questions through the customization process, send us a message here and we'll get back to you ASAP.