Hand Built Rods in Gwinn, Michigan

Since 2017

Hand Built Rods in Gwinn, Michigan

Since 2017

Spinning Rod Giveaway

Our last open water rod giveaway of the year! Just enter your email below and you'll be automatically entered into all of our giveaways.

7'2 Medium Fast

One of our most popular walleye/bass spinning rods, designed for rippin raps, plastics, hair jigs and other medium to smaller baits. Featuring medium mix cork, purple wraps and metallic purple trim.

Hand built in Gwinn, Michigan since 2017.

Enter your email address to enter the giveaway. The winner will be randomly selected on 9/30/22 and will be notified by email. Limit one entry per person.

Building Your New Ice Rod

Between our Power Noodles and Carbon ice rods, we have over 100,000 customizable options. From the rod blank material, to the wraps color, to the handle type and style, you can build your new rod to your exact specifications. Or shop some of our pre-built models that ship out right away.

All rods are hand built in Gwinn, Michigan and take between 10-14 days to arrive at your door. We've built rods for over 30,000 happy anglers and we look forward to getting started on yours.

As Seen On

4.9 ⭐⭐⭐⭐⭐

Building Your New Ice Rod

Between our Power Noodles and Carbon ice rods, we have over 100,000 customizable options. From the rod blank material, to the wraps color, to the handle type and style, you can build your new rod to your exact specifications. Or shop some of our pre-built models that ship out right away.

All rods are hand built in Gwinn, Michigan and take between 10-14 to arrive at your door. We've built rods for over 30,000 happy anglers and we look forward to getting started on yours.

As Seen On

4.9 ⭐⭐⭐⭐⭐

Power Noodle vs Carbon Rods

The first step towards building your custom ice rod is choosing your rod blank material. About half of our builds are power noodles and half are carbon fiber, so it really depends on your fishing style and your target species.

Power noodles, made from fiberglass, are best for smaller species and sight fishing by watching the rod tip. While carbon fiber rods are best for larger species and feeling the bite from the rod tip down to the handle.

Power Noodle

Style: Visually seeing the bite from the tip (including a panfish upbite)

Species: Crappie, panfish, etc. but can handle most fish

Unbelievable sensitivity but with plenty of backbone for when you hook up with a larger fish

Build a Power Noodle

Carbon

Style: Feeling the bite all the way from the tip to the handle

Species: Panfish, walleye, white fish, pike, monster lake trout, sturgeon

Customizable action (from Light up to Heavy) depending on the target species and application

Build a Carbon Rod

100,000+ Customizable Options

Length

Power Noodles: Choose between lengths of 26" and 36"

Carbon: Depending on action (Light to Heavy) choose lengths between 26" and 45"

Blank Color

Power Noodles: Black, White, Neon Green, Neon Orange, Pink, Glow, Blue and Purple (coming soon)

Carbon: Only available in Black

Thread Color

For both models, choose between 11 different color options

Handle Style

Choose between a split grip, standard full grip, or a reel seat option

Handle Material

Most models are available in light, medium, or dark mix hand shaped Portuguese cork

Also available in a soft touch rubberized MAGS grip with hard deviate inside for increased sensitivity

Guides

Most models are available with standard stainless steel guides or recoil guides, made of extremely hard but flexible and bendable Shape Memory alloy

Power Noodle Inspiration

Every few weeks, we release a round of Badass Builds on our website. These are cusom builds that we sell as pre-builts with special pricing and we only make one of each model. Here are some of our favorite builds that you can use as some inspiration for your custom build or just to see how certain options look with each other.

Carbon Inspiration

Try a Rod in Person

We understand that choosing a new rod is a personal preference and is tough to do through a website. So in case our hundreds of 5-star reviews aren't enough, we are happy to provide 3 options for trying a rod in person.

1) Stop by our facilities in the Upper Peninsula. We're located at 65 M-35, Gwinn, MI 49841 or give us a call at (906) 251-1778.

2) See us at a retailer. We're proud to be available at the following locations.

3) Meet us at an ice show this winter. We'll be at the following shows.

LocationShowDates
Sioux Falls, SDDakota Angler Ice Institute11/11/2022 - 11/13/2022
St. Paul, MNSaint Paul Ice Fishing & Winter Sports Show12/2/2022 - 12/4/2022
Fargo, NDFargo Ice Fishing Show12/9/2022 - 12/11/2022
Detroit, MIUltimate Fishing Show1/12/2023 - 1/15/2023
Madison, WIWisconsin Fishing Expo2/24/2023 - 2/26/2023
Grand Rapids, MIUltimate Sport Show3/9/2023 - 3/12/2023
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