Great ice fishing starts with great equipment.
That's why MAGS Custom Rods and Eskimo Ice Fishing came together to create a collection of ice fishing rods that combines MAGS's hand-built craftsmanship with Eskimo's unmistakable style.
The partnership began in 2022 with a simple idea: take some of MAGS's most popular ice fishing rods and give them a distinctly Eskimo look.
The result was a limited collection of Buffalo Plaid MAGS ice rods, hand built by the MAGS team in Gwinn, Michigan. Eskimo described the collection as four of MAGS's most sensitive and unique ice fishing rods, finished with the iconic Buffalo Plaid design.
Today, the partnership continues with a selection of pre-built Eskimo ice rods available directly from MAGS.
Where MAGS Craftsmanship Meets Eskimo Style
MAGS Custom Rods has built its reputation around attention to detail and hand-built fishing rods.
Every rod is built in Gwinn, Michigan, where the MAGS team focuses on creating fishing rods designed around the way anglers actually fish.
Eskimo brings decades of experience creating equipment for people who spend their winters on the ice.
The result is an ice rod that performs like a MAGS rod while looking unmistakably like Eskimo.
The Buffalo Plaid design isn't just a cosmetic detail. It represents a collaboration between two brands that share a passion for ice fishing and the people who make it part of their winter.
Four MAGS Ice Rods, Built for Different Applications
The Eskimo collection isn't built around a single type of ice fishing.
It features four different MAGS rods, each designed around a different application.
Power Noodle
The Power Noodle is MAGS's flagship panfish rod.
It's designed around small tungsten jigs and features an extremely light tip that makes subtle bites easy to see. The tip transitions into a heavier backbone that provides jig control while still giving anglers the strength to handle trophy panfish.
If you're spending your winter chasing crappie, bluegill, perch, or other panfish, the Power Noodle is an excellent place to start.
Carbon Medium-Light
The Carbon Medium-Light is one of MAGS's lightest carbon blanks.
It features a light tip and is designed for smaller jigging spoons, trophy perch, and smaller walleye.
This rod is a great choice when sensitivity and a lighter presentation are the priority.
Carbon Medium
The Carbon Medium is one of the most versatile rods in the collection.
It's designed for inland walleye, Great Lakes whitefish, splake, medium-sized spoons, and jigging raps.
For anglers who want one rod capable of handling a wide variety of ice fishing situations, the Medium Carbon is a strong option.
Carbon MAGS Medium
The Carbon MAGS Medium takes the Medium blank and adds more backbone.
It maintains a similar tip but provides additional power, making it particularly well suited for snap jigging trophy walleye and other applications where you want a softer tip paired with more strength.
Built by Hand in Michigan
One of the things that makes the partnership special is where the rods are actually built.
MAGS has been hand building rods in Gwinn, Michigan since 2017.
That hands-on approach allows MAGS to focus on the details that can make a difference on the ice, from blank selection and rod performance to the finished build.
For the Eskimo collection, that same attention to detail goes into every rod.
You're not just getting an ice fishing rod with a different color scheme.
You're getting a MAGS-built fishing rod designed for a specific style of ice fishing, with the Buffalo Plaid finish that makes the collaboration unique.
A Partnership Built for the Ice
MAGS Custom Rods and Eskimo come from different parts of the outdoor industry, but the brands have something important in common.
We both build products for people who genuinely enjoy being outside.
For ice anglers, the equipment matters. Your rod needs to match the fish you're targeting, the presentation you're using, and the way you prefer to detect a bite.
That's why this partnership works.
Eskimo brings the ice fishing heritage and unmistakable style. MAGS brings the hand-built rod craftsmanship and technique-specific performance.
Together, they make a collection of ice rods that is built to stand out both in the shelter and on the ice.
Find Your MAGS x Eskimo Ice Rod
Whether you're chasing panfish with a small tungsten jig, targeting perch with a light spoon, working a jigging rap for walleye, or snap jigging for trophy fish, there's a MAGS platform designed around the way you fish.
And now, you can get that MAGS performance with the unmistakable Eskimo Buffalo Plaid design.
Explore the MAGS x Eskimo pre-built ice rod collection and get ready for your next day on the ice.
