Building Your New Ice Rod
Between our Power Noodles and Carbon ice rods, we have over 120,000 customizable options. From the rod blank material, to the wraps color, to the handle type and style, you can build your new rod to your exact specifications. Or shop some of our pre-built models that ship out right away.
All rods are hand built in Gwinn, Michigan and currently take between 7-10 days to ship out. We've built rods for over 40,000 happy anglers and we look forward to getting started on yours.
*As of 12/5, we cannot guarantee delivery for Christmas on custom builds. Check out our pre-built rods or shop our e-gift cards.
As Seen On
Building Your New Ice Rod
Between our Power Noodles and Carbon ice rods, we have over 100,000 customizable options. From the rod blank material, to the wraps color, to the handle type and style, you can build your new rod to your exact specifications. Or shop some of our pre-built models that ship out right away.
All rods are hand built in Gwinn, Michigan and currently take between 7-10 days to ship out. We've built rods for over 30,000 happy anglers and we look forward to getting started on yours.
As Seen On
Ice Rod Giveaway
Just enter your email below and you'll be automatically entered into all of our giveaways.
32" Power Noodle
Our flagship panfish rod designed for small tungsten jigs. Super light tip that transfers to a heavy backbone for great jig control that can also handle most biggest fish.
Featuring our hand shaped cork on our blue blank with red wraps and USA MAGS logo.
Hand built in Gwinn, Michigan since 2017.
Enter your email address to enter the giveaway. The winner will be randomly selected on 3/31/23 and will be notified by email. Limit one entry per person.
Power Noodle vs Carbon Rods
The first step towards building your custom ice rod is choosing your rod blank material. About half of our builds are power noodles and half are carbon fiber, so it really depends on your fising style and your target species.
Power noodles, made from fiberglass, are best for smaller species and sight fishing by watching the rod tip. While carbon fiber rods are best for larger species and feeling the bite from the rod tip down to the handle.
Style: Visually seeing the bite from the tip (including a panfish upbite)
Species: Crappie, panfish, etc. but can handle most fish
Unbelievable sensitivity but with plenty of backbone for when you hook up with a larger fish
Style: Feeling the bite all the way from the tip to the handle
Species: Panfish, walleye, white fish, pike, monster lake trout, sturgeon
Customizable action (from Light up to Heavy) depending on the target species and application
120,000+ Customizable Options
Power Noodles: Choose between lengths of 26" and 40"
Carbon: Depending on action (Light to Heavy) choose lengths between 26" and 45"
Power Noodles: Black, White, Neon Green, Neon Orange, Pink, Blue, Purple, and Metallic Red
Carbon: Black and Neon Green for some actions
For both models, choose between 11 different color options
Choose between a split grip, standard full grip, or a reel seat option
Most models are available in light, medium, or dark mix hand shaped Portuguese cork
Also available in a soft touch rubberized MAGS grip with hard deviate inside for increased sensitivity
Most models are available with standard stainless steel guides or recoil guides, made of extremely hard but flexible and bendable Shape Memory alloy
Power Noodle Inspiration
Every few weeks, we release a round of Badass Builds on our website. These are cusom builds that we sell as pre-builts with special pricing and we only make one of each model. Here are some of our favorite builds that you can use as some inspiration for your custom build or just to see how certain options look with each other.
Try a Rod in Person
We understand that choosing a new rod is a personal preference and is tough to do through a website. So in case our hundreds of 5-star reviews aren't enough, we are happy to provide 3 options for trying a rod in person.
1) Stop by our facilities in the Upper Peninsula. We're located at 65 M-35, Gwinn, MI 49841 or give us a call at (906) 251-1778.
2) See us at a retailer. We're proud to be available at the following locations.
3) Meet us at an ice show this winter. We'll be at the following shows.
|Sioux Falls, SD||Dakota Angler Ice Institute||11/11/2022 - 11/13/2022|
|St. Paul, MN||Saint Paul Ice Fishing & Winter Sports Show||12/2/2022 - 12/4/2022|
|Fargo, ND||Fargo Ice Fishing Show||12/9/2022 - 12/11/2022|
|Detroit, MI||Ultimate Fishing Show||1/12/2023 - 1/15/2023|
|Madison, WI||Wisconsin Fishing Expo||2/24/2023 - 2/26/2023|
|Grand Rapids, MI||Ultimate Sport Show||3/9/2023 - 3/12/2023|